Remember that dining establishment you used to go to years ago with your family? Not the place next to the movie theater or at the mall, the place that was hidden and only you knew about it. Remember those fun times and memories that you had there? Please go back soon or they may be just that, a distant memory on your taste buds.

During these tight economic times many consumers have turned to large budget chains and franchises for a perceived value that is pushed with a huge marketing campaign. This is hurting our local chefs and restaurateurs. This is also making our landscape bland and non-unique. Drive to any suburban neighborhood in Arizona. Doesn’t it all look the same? Is this really what you, the consumer wants? Anybody can make it next to a giant movie plex or in a high volume shopping center. Local restaurants can’t afford those spots, but does this make them any less good?

Look closely at the menu at one of these corporate food factories. Then look at another menu at a different chain restaurant, right next door. Aren’t they really selling you the same item with a different appearance? Is everything becoming the same? Listen to a server speak to you at one of these establishments. Isn’t it a little too scripted? It’s all built on getting you in and out as fast as possible and maximizing profits. Most people believe there is no such thing as customer service, and a lot of this has to do with their experiences dining out. I don’t want to hear “how about an ice cold smoothie” and “don’t forget to save room for dessert.” Don’t sell me on what I want. Let me look at the menu and I’ll decide.

Value. Freshness. Attentiveness. Menu items geared toward local taste buds. All reasons to eat at local establishments. Most places sympathize with the current state of the economy and are offering great deals made when you order it, not re-heating a meal that was mass-produced in New Jersey. So, the next time you go out, maybe bypass the hour-long wait at the flashy place you saw advertised on cable over and over again, last night and give a local place a try. Who knows? If it’s good you might go back.

Starting September 10 check out Dine4az.com, a new website created by Shamrock Foods that features links and promotions for Arizona restaurants. Also, check out Local First to find local restaurants near you.

Jon Stine is a Sales Representative for Shamrock Foods , where he has worked since 2007. He is an Arizona native and currently resides in Central Phoenix.